Stop Doing That

Today, I answer your question about brainstorming better ideas…with a tip from Thomas Frank (2.9M+ subscribers).

Q: My videos keep bombing and I keep checking my analytics hoping to get why. It’s overwhelming tbh. Any advice to improve my next upload?

- Sasha Berner (via Discord)

A: If I had a dime for every time someone obsessed over analytics instead of obsessing over ideas, I’d be MrBeast.

Yes, analytics are important. Especially CTR (click-through rate) and AVD (avg. view duration). Both help move the needle.

But finding fresh video ideas breaks the needle entirely.

So…how do you brainstorm better ideas? Find what I call “popular problems” in your niche.

What’s that?

It's a problem or question tons of people already search for. In our interview, Thomas Frank said he uses Reddit to make videos to solve those problems. It’s a big reason he has 175M+ views.

“If there's a problem on Reddit — that's a real person with an actual problem” Frank said. “I’m like, well that's actually an interesting problem, let me make a video about that.”

On Reddit, do this by searching a subreddit in your niche. Filter by Controversial or Top and read top comments.

Quora is another great place for this. Try this:

1. Type in your niche

2. Sort by Questions

3. Sort by All Time

4. Find questions with most activity

5. Make videos about that

Another way to improve ideas? Zach King’s T-Sheet Method, which we covered in our recent newsletter.

Bottom Line: Don’t overly obsess over analytics. Use that time to brainstorm ideas that answer popular questions in your niche.

- Jon

PS have a question for next week? Submit in our Discord of 2,850 creators. 

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